Sun Life was selected by Health Canada to administer the Canadian Dental Care Plan (CDCP), a federal program aiming to improve access to dental care for up to 9 million uninsured Canadians with household incomes under $90,000.
The project focused on enhancing the "my Sun Life" registration experience to support CDCP enrollment. Our goal was to deliver a secure, accessible onboarding journey that complied with federal regulations and served a wide range of users, many of whom were engaging with Sun Life for the first time.
Accommodating designs to unique limitations
Designing for CDCP registration came with several constraints around account eligibility and timing. Users couldn’t register if their email was already linked to another Sun Life product—common for those with workplace benefits, investments, or advisor-run accounts.
Additionally, many attempted to register using a different email than the one submitted in their CDCP application to Health Canada, which caused confusion and led to access issues.
During early 2025, we also had to account for timing, redirecting users who tried to register for CDCP before the official launch window in spring 2025, while still providing a clear path for general registration.